Summary:
Brand update for a woman-run LA Pizza legend
Brand Identity
Creative Direction / Strategy
Illustration
Photography: @loturley
Styling: @fromphototophood
A full brand refresh for a dough maker with serious craft credentials. For Patty's, we reworked the identity and creative system to better reflect the quality, personality, and point of view behind a female-run business that sees itself as the craft brewery of pizza dough. The result is a brand world that feels modern and approachable, helping elevate Patty's from a behind-the-scenes product partner to a standout name with a story worth remembering.