Work > Patty's Pizza

Summary:

Brand system update for an award-winning, female-led LA dough house.

Brand Identity

Creative Direction / Strategy

Apparel Design

Illustration

Photography: @loturley

Styling: @fromphototophood

A brand system for a dough house that has been quietly winning awards since 1988. Patty's built its name on formulations with nothing to hide and we built an identity to match: craft-forward, unfussy, and confident about the women running the kitchen. The result is a brand world that feels modern and approachable, helping elevate Patty's from a behind-the-scenes product partner to a standout name with a story worth remembering.

The original hand-drawn Patty's logo with pencil corrections, above the redrawn red wordmarks and a character tossing a pizza.
A laptop on a green velvet armchair showing the Patty's website, headed "Gold Standard Pizza".
The Patty's character, a woman in a cap and apron tossing dough overhead, in white on red above "Artisan Dough Since 1988".
The back of a white t-shirt printed in red with the dough-tossing character and the Patty's logo.
Dough balls on a floured tray in a commercial kitchen, overlaid with three red Patty's badges.
A hand pulling a slice from a barbecue chicken pizza, cheese stretching, with the Patty's logo in the corner.