Summary:
Wholesale packaging system and socks for runners who ride.
Packaging Design
Apparel Design
Illustration
Graphic Design
A packaging system built for the realities of a wholesale shelf. We built custom die lines, icons, and a color navigation scheme so features and construction read at a glance, then styled the new AroFi performance wool sock and the trade materials around it. The result is a more functional package that allows socks to be handled, removed, and re-packed without losing integrity, pairing practical performance with a cleaner, more considered brand presentation.
