Work > Oso Pest Control

Summary:

Eco-conscious Pest Control reimagined as a south coast local.

Brand Identity

Creative Direction / Strategy

Apparel Design

Illustration

A complete visual identity for a new player in sustainable pest control. By stepping away from the outdated industry aesthetic, and leaning into their roots in SoCal counter culture and classic workwear - Oso Pest Control presents a blue-collar confidence as it stewards the health of coastal communities while preserving the environment we call home.

A tablet showing the finished Oso logo in blue over faded pages of early sketches and wordmark studies.
A cream pickup truck parked in front of tropical planting, the Oso bear and "Pest Ctrl CA" wordmark along its side.
The Oso identity in blue on cream: the bear head mark, the full wordmark, and four smaller badge variations.
Your Home Our Watch
The Oso uniform laid out: a striped work shirt, brown trousers, navy cap, black t-shirt and leather work boots.
A phone showing the Oso booking screen: the bear logo, location and service fields, and a "Schedule Now" button.