Summary:
Re-brand and communication / packaging system update.
Brand Identity
Creative Direction / Strategy
Packaging Design
Photography: @loturley
A strategic update for Tchê, a Yerba Matê fueled all-natural energy solution. We fine tuned the word mark, added a new badge, and built an all new packaging system that clearly conveys features and benefits while throwing a nod to the vibrant mash up of mid-century design and bright energy of Brazil's modern capital city, Brasilia.