Summary:

Re-brand and communication / packaging system update.

A visual identity update for a Yerba Matê fueled, complete energy solution. We fine-tuned the wordmark, added a new badge, and built a color coded packaging system around feature and benefit navigation that informs the visual presentation of the brand across all channels. Subtle flashes of texture and abstract form throw a nod to the vibrant mash-up of mid-century design and bright energy of Brazil's modern capital of Brasilia.