Work > Por Osos

Summary:

Event capsules and merch for a world-building vodka brand.

Creative Direction / Strategy

Apparel Design

Graphic Design

Illustration

Animation: Cam Carlson

Apparel and print capsules for a vodka brand that treats every pour as an excuse to gather. Founded by Tom Segura and Bert Kreischer, Por Osos shows up loud, so we designed collections for the moments where that lands hard: The Portal at SXSW, and the 2 Bears 5K in Tampa and Los Angeles.

Someone holding up a pair of navy Chubbies shorts printed with white bears, cacti, moons and eyes, the tag still on.
Pasted posters for The Portal, Austin TX, March 12–14: a two-headed bear in a glowing blue doorway, Por Osos × When Where What.
A tattooed man in a cap and sunglasses posing with a stuffed two-headed bear wearing a gold Por Osos chain.
The 2 Bears 5K merch: a cream t-shirt front and back, a black duffle bag and a cream running cap.
A man seen from behind in a 2 Bears 5K t-shirt: the two-headed bear riding an alligator, Tampa, May 4 2025.