Summary:
Packaging refresh for a new leader in eco-conscious distance running.
Packaging Design
Creative Direction / Strategy
Graphic Design
A streamlined packaging refresh for a brand rooted in coastal utility and conscious living. For Slowtide, we simplified and consolidated the packaging system to create greater consistency across the line, while sharpening the overall presentation and making the brand easier to navigate at shelf and online. With a focus on eco-conscious materials and finishes, the updated system balances clarity, flexibility, and reduced complexity—bringing a more thoughtful, sustainable foundation to the product experience.